Lisa Pfister Product Launch Consultant

Posts Tagged ‘JVs’

Consider this question very carefully.

A good Product Launch Manager doesn’t come cheap. They’ll ask for a substantial upfront fee and a considerable percentage of the gross sales. Then you still have to pay for a number of other fees associated with the launch (like copywriting). Then there’s the payout for the JVs. You may be left wondering why is my percentage so small when I developed the product?

That’s a valid question.

Here’s the thing. I know you already understand this but 100% of little is not nearly as good as 35% of tremendous. A good product launch manger will make all the difference in your launch.  Actually they do a lot more than just make for a successful launch. They really bring your entire business to a whole new level. They get you the initial money produced by the launch but they also grow your prospect list so your next launch will be more impactful. They grow your customer list (which also makes you much more attractive to joint venture partners). They cement your connections in your industry. They give you the much needed perspective and connections required to make a big splash.

So the question then becomes can you manage your own launch? Do you have the time? Do you have the experience? Do you have the expertise? Do you have the connections? Would you hire yourself to do your own product launch?

If the answer to these questions are all yes, you found the right product launch manager – yourself. Congrats!

If not, and you have a product that meets this type of criteria you should seriously consider hiring a product launch manager.

• Ready to sell product (helpful if something like it has been successful in the past)
• Be trusted and liked by your customer base
• Provide high margin, high ticket products (information products are ideal)
• Have a large responsive list of customers and prospects
• Enjoy relationships with companies who will promote for you

What if you don’t meet that level of criteria yet? Or you don’t have the resources to get the help of a dedicated product launch manager. Then consider finding a product launch consultant who you can guide you. You still control the reigns, find the people to build out your team, and are responsible for all the nuts & bolts of the launch – but when you get stuck you can contact a seasoned pro who can point you in a new direction, who can give you perspective, who can suggest resources, who can make all the difference in the success of your launch.

Still beyond your reach? Then start building connections and create a mastermind group where everyone contributes to the success of each other. Is this the fastest route to success? No, but at least it’s a start and that’s nothing to sneeze at.

There are many ways to achieve your goals but the bottom line is take some action to move forward, whether that’s by hiring someone to manage the entire project, consulting with someone to guide you or by taking the reigns yourself. Each path can result in tremendous results. Just pick one and take action.