Posts Tagged ‘Product Launch Management’
Launch Answers Now
Hi Folks,
It’s been awhile since we’ve last talked about product launches. Being busy is no excuse, but it’s the one I’m using anyway. 
One of the projects I’ve been working on is Launch Answers Now. It’s pretty exciting and we’re almost ready to go live so I thought I’d share it with you.
As you may already know, last summer, 45 people came together to be trained as Product Launch Managers by the Product Launch Guru, Jeff Walker. We were all doing very well in our own businesses, and had many successful product launches, but all of us wanted to learn that extra special something so we made a sizable investment in our professional development to get personal training from the master himself.
Since we returned home many people have approached us to do a product launch for them. The problem is that very few are qualified prospects. They don’t have the resources (money, list, proven product, JV connections etc) to make it possible to do a product launch with them.
It’s been frustrating all around. We can’t serve people who have a need and people who have a need can’t get to the point of being served by us because they don’t have an option of reasonably priced resources to get them to a level where Product Launch Management is feasible.
So this is what we did. 8 Product Launch Managers from around the globe decided to form a team of experts to help take you on a journey.
We decided to set up a site where you could get your product launch questions answered by a group of top notch product launch experts so you could finally take action with confidence. To make it even nicer we’ll be doing this for free. We’ll answer your questions, give you perspective on your plan of action, give you a starting point or just get you unstuck.
What’s in it for us? First of all, we’ll help you get to a place where you qualify for Product Launch Management. And secondly, we’ll be of service to you. That means something. We hate just saying “sorry, we can’t help” without providing some way to assist you.
So there you have it. We hope to go live in the next week or two. If you have thoughts on the project let me know or if you have questions hold on a bit and then keep the questions coming to www.LaunchAnswersNow.com
Product Launch Management
Product Launch Management
It’s been a big year of transition going from managing my own business & launching my own products to helping others launch their products and take their businesses to new heights.
It’s been a real honor to be invited into other people’s businesses, seeing how they operate and what is working for them and what isn’t.
The most surprising thing I’ve encountered on this journey is how complicated it really is to launch a product, create a winning and sustainable marketing system and then systemize your business so you can predict results and plan appropriately for the future.
The most interesting thing about this journey is seeing how many businesses are run “by the seat of their pants.” This isn’t a judgement, it’s a fact. Many of these businesses even make a fair bit of cash. So you can have a successful business without systems – but you’re doing it with one hand tied behind your back. The other problem with not creating, testing, improving and implementing powerful marketing systems is that life is no fun. It’s not predictable and the inevitable fires you need to put out in a launch almost become unmanageable because you’re already spinning too many plates.
So my gift to you this Holiday season is the gift of reflection. Take some time this year to see what’s working for you, see how you can systemize, outsource, automate and simplify those tasks so you can start to free up time to create the space for creative thought. After all, your success in business is a reflection of that creative thought. It will be the best time you even spent.
Good luck and best wishes for continued success and happiness in the New Year!