What’s your biggest product launch question? What’s your biggest marketing question? What’s your biggest concern moving forward? Is it the product itself? Your offer? Your team (or lack thereof)?  The technical side of things – like setting up a shopping cart, integrating systems, server crashes?

There are so many moving parts in a product launch. It really SEEMS to make sense to have someone manage it for you – but that’s the kicker – it SEEMS that way.

Now you’re probably thinking what the #@!! She’s a Product Launch Manager, doesn’t she want me to buy her services? Well the short answer is: probably not. In the vast majority of circumstances it makes sense for you to start on your own, build your assets (prove up your product, build your list, put together some Joint Venture relationships) and talk to your customers and prospects so you really know what they want not what you THINK that they want.

There are two big reasons for this.

Firstly, after you do these things you’ll be either ready to do the big money, list build, megacompany win launch (or you’ll close down the shop and move onto something that excites you more).  Either way you‘ll have got critical information.

And secondly, you’ll be in a position to hire a Product Launch Manger that will put in the extra ingredients to make your launch the success it could be.

The problem I see in the marketplace is that lots of people who come to me have a number of things cooking but they aren’t at the place to knock it out of the park. They haven’t done the groundwork. Most people think that once the product is done, the hard work is behind them. Unfortunately this couldn’t be farther from the truth.

A Product Launch Manager needs certain assets to work with:

• Ready to sell product (helpful if something like it has been successful in the past)
• Be trusted and liked by your customer base
• Provide high margin, high ticket products (information products are ideal)
• Have a large responsive list of customers and prospects
• Enjoy relationships with companies who will promote for you

Now you may be thinking how do I get all of this without having the expertise of a product launch manager to guide me? Well one way to start is by asking one question at a time. What are you having problems with? What’s your biggest issue? Is it where to start? Is it how do I get unstuck?

Let me know and maybe I can help get you, get ready, to hire me